Score for the THOR!!!

Posted by Beverly K. Johnson On Sunday, May 8th 2011 in Movies

As all Marvel comic fans know by now: It Is On The Big Screen! And by it I mean “Thor” the most unlikely movie to hit box office, a film that surprised fans worldwide and earned a grand total of $66 million, according to an estimate from distributor Paramount Pictures.

The 3-D film about a Norse god destroyed the two other films in wide release this weekend, which were both romantic comedies about marriage. "Jumping the Broom," about two families from different backgrounds converging at a wedding, collected a decent $13.7 million. "Something Borrowed," which had a bigger budget and is based on Emily Giffin's bestselling novel of the same name, had a smaller $13.2-million take.

Although „Thor” was produced by Walt Disney Pictures it is being distributed by Paramount Pictures. The earnings are good news from Disney who will receive most of the profits.

But who exactly went to theaters to watch the movie about the Norse God? The movie attracted mostly young males, who made up 63% of the audience and gave the movie an average B-plus grade. A little over half of the movie's business -- 60% -- came from 3-D ticket receipts; 10% of that was from Imax theaters.

„Thor” was good, but it was not nearly as good as „Iron Man” who earned $96 million in its first week when it debuted in 2008. But the well-reviewed film did have a slightly better launch than some other Marvel-owned properties, like 2008's "The Incredible Hulk," which had a $55.4-million opening.

Until the weekend „Thor” had already opened in 56 countries and collected more than $100 million. This weekend, the movie also played in Finland and China and collected an additional $46 million. The film's total earnings stand at a decent $176 million.